To me this makes a ton of sense. I understand the idea that if a network sells 16 minutes worth of ads they make more money than if they sell 5...but they seem to be finally catching on that retention of advertising is down.
I listen to a podcast called Cranky Geeks and they have a few commercials in every show. They are so short, however, that it isn't worth it for me to go through the hassle of fast-forwarding. I think this just might work.
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