Competition for Blu-Ray players?

It is about time we see more players in the Blu-Ray market. From the article;

Pioneer will start selling Blu-ray disc recorders in Japan sometime before March
2009, the company said Tuesday, the latest in a string of Japanese electronics
makers entering the increasingly competitive sector.

Until we get competition we won't see the prices coming down. I hope that we start seeing $150 players in the next year.